有關汽車4s店的英文文獻

Ⅰ 跪求關於汽車4s店或者汽車銷售相關的英文文獻資料和中文翻譯5000字左右！

當初我在4S店混了近七年，從備件到市場部，全做過。奇葩的是，市場部就我一人，各種事每天在做、在看，直到看透了黑，老子不想幹了。當初我辭職還不給走，一直壓到我在第二天新公司上班，連休息都沒有。

所謂的「金融服務費」，就是巧立名目地收。這玩法可不止一家4S店，自己4S店發票不夠，同城其他4S還能幫開。這都玩了好多年了。銷售從中拿提成，所以基本都是勸客戶貸款分期，反正這費用沒人查沒人管。

近年買過車的都應該看到過，一進4S店，易拉寶的廣告都是分期貸款，「零壓力購車」。奧迪、路虎等車型，可能賣車本身4S店賺不了多少錢，就是靠額外收取各種費、賣保險等賺取利潤。

羊毛出在羊身上，你要全款付可以，那就優惠不了多少；你要貸款買能優惠幾個點，金融服務費一樣出。很多購車人都在意「優惠」，就沒有仔細盤算過——其實來來去去，這錢都得自己付。

另外，4S店給你做汽車貸款，一般只有指定一家銀行的，稍微好一點的給你兩家銀行選擇。但不可能你走進店裡，掏出自己某行的信用卡，說我要某家銀行貸款。所以銀行要給渠道費的，4S店就是吃完消費者這一頭，再吃銀行那一頭。

吃完兩頭，還要坑汽車廠商。什麼「第三方公司」，說白了就是一家集團公司旗下的，為走賬開發票等各種名目用的，甚至還有一些專開發票用的，為拿品牌廣告費推廣用的。品牌廠方會給4S店全年推廣費，假如實際使用1萬，能開出10萬發票和假明細賬上傳；每一份都有雙份計劃表，雙份總結表，雙份報銷明細單，一份對內集團公司、一份對品牌，而這發票只有一份給品牌。

外國汽車廠商每年會有兩次「空降檢查」4S店。說是「空降」，但檢查人員下飛機的那一刻，4S店就有收到消息。4S店會預先把「副廠」（即非原廠零件）全部清理掉，把有問題的車拉到其他店去。

進口車的4S店，當售後進來維修車輛是進口車，備件不夠時，客戶又可宰肯換，新車都能拆零件。讓工人去停車場（找新車）拆零件是常事，非常普遍。一般的客戶，即便給你打開蓋子，你也看不出來新車零件是否被替換過。

因為進口原廠件不會備，倉庫基本空架，只有需要時才會從廠商訂購，訂貨時間長，當同城4S店也都沒貨，無法借調，只有拆同款車件。

進口新車零件全拆賣得比整車都貴，拆了進口件，能拿國產件補上，如果國產件都沒，那還能從二道販子那也能搞到。甚至「浸水車」，4S店也會買下來，然後拆零件用。

Ⅱ 求幾篇關於汽車營銷的英文文獻，只要題目的，我找不到。。。

Which in the homeland automobile enterprise camp pin level maximal? Believe in 90%'s insider city answer: Shanghai GM. This answer I have been also to say yes , the vehicle being that are what it gives birth to a child cannot include a reason achieving best, but selling amounts in the homeland the first. But, the insider who is also maximal , believe in 60% if my doctrine Toyota (include abundant Tian He Guang of China FAW Group Corporation vapor Toyota) camp pin is horizontal may shake head: What camp does Toyota have report back after? Small vehicle mass is good , whose city sells!
I have no intention of estimating that whose level height this two automobile enterprise camp sells here, who is low, but depending on that I being engaged in experience of automobile medium reporter for many years , I thinking that face to face be applied or used universally and abundant Tian Ying sells water
In the light of at present understanding of the most people, good automobile camp sells the marketing and sales activity being to have an innovative idea , to have effect should be elaborately planned, brand notability attracting medium speculation being advanced from this with the public attention. According to that this standard , Shanghai GM are able to get a maximum score affirmatively,the news "that 100,000 yuan of short separation overcome " makes Beijing Imperial Ancestral Temple hot , Buick GL8 "land public affair cabin " concept extends , monarch strength brand Chinese tradition culture entering , Cadillac brand are in because of Saiou to hold work of announcing ceremony waiting , all being able to be rated as the classics that Chinese automobile camp pin history mounts in recent years.
Words sending if the camp pin also shunts, "the beauty style being representative leads Shanghai GM since law " , medium public relation , news make hot , the concept announces , advertisement bombs, ... Hold tall take taxi camp high this one set selling the combination fist being applied exquisite in skill by Shanghai GM, of the first edition the Buick main current process Shanghai GM's package and the marketplace hoisting , becoming at one stroke the Chinese saloon belonging to two little brand in USA brand. Who can deny neither, Shanghai GM's overall camp pin level height proces person of the same trade or occupation indeed checking once greatly.
By contrast, China FAW Group Corporation Toyota has only wanted a low tone much , it's marketing and sales activity in recent several years has had nothing good or unusual to report , even, public relation crisis events such as "arrogant advertisement event " ", sharp aspiration oil leak event " has appeared , no wonder a lot of insider has all thought that Toyota "has not found the north yet" in Chinese camp pin except that the strength gallops to appear in the market once drew support from Zhang Yi Mou patting the advertising film event make one wheel hot. Guangzhou Toyota has put up a handful trend brutallyly ring the period of the beautiful triumphant strains omen (Camry) appears in the market , but, the quilt people has mocked well for "vehicle , the fool city has sold ".
Be that the Toyota camp pin had better be applied or used universally really? Need to know that fits in the technology " that Japan proces per day all along camp pin , having "Toyota ,broad ratification , why Toyota accomplishment selling aspect in camp has gained being thought that the camp pin dying to China afterwards on the contrary by person? I think that many people does not all understand that abundant Tian Ying sells the thought marrow, this is to improve a proct and serve steadily , the public praise forming the fine marketplace then, sells by the fact that the marketplace drives new vehicle coming public praise.
The it is the strongest to return to trend in 2006 triumphant strains US omen saloon comes up. Why does the consumer go after handful of beautiful triumphant strains omen? Who all knows this is that the beautiful saloon has formed fine public praise on Chinese marketplace because of entrance is nice. But, very few somebody asks about: Why in this way good is auspicious beautiful triumphant strains public praise? The answer not the Toyota manufacturing engineering is good , but the proct improves well. From the sixties debuted the first beautiful Daiji omens last century, Toyota is improving its quality unceasingly right away , every generation being advanced to some extent, but domestic than the last generation quality city triumphant strains US omens already are sixth generation of it. Mount sustained improvement in the same motorcycle type platform, not only having economized large amount of inkstone hair , cost of manufacture,
Antagonism, is applied or used universally , Ford waits for the automobile company to walk to be another a way, their city every year debuts a big heap of new vehicle, but every one new vehicle name , technology platform and before motorcycle type cannot find out connection. This being also leaking from a lot of automobile manufacturer in the homeland now, way, Board Chairman Qirui Yin Tong Yao has one well-known saying to here: "Alone dou, singles fights but you and I, engage in a gang fight right away ring the past life big heap of child". For the hot spot extending the new vehicle , manufacturer having to create the various concept and news,hold and the marketplace activity on a large scale , attract the medium and the public eyeball on this account.
國內哪個汽車企業的營銷程度無上？相信90％的業內人士都會回答：上海通用。這個答案我也是同意的，理由是它所出產的車算不上最好，卻做到了國本國銷售量第一。但如果我說豐田（包括一汽豐田和廣汽豐田）的營銷程度也是無上的，相信60％的業內人士都會搖頭：豐田有啥子營銷？車子質量好，誰都會賣！

在此，我無意評價這兩家汽車企業的營銷程度孰高孰低，但憑著我多年從事汽車電視台記者的經歷，我認為對通用和豐田營銷程度的不同評價，正好代表了目前中國汽車界對汽車營銷的兩種不同思路。

按照目前大大都人的理解，好的汽車營銷就是要精心策劃有創意、有影響的市場營銷勾當，吸引電視台炒作和公家關注，由此晉升品牌知名度。按照這個標准，上海通用肯定能夠得到無上分，因為賽歐「10萬元小別克」的新聞炒作、別克GL8「陸上公事艙」的概念推廣、君威品牌中國傳統文化的輸入、凱迪拉克品牌在北京太廟進行發布儀式等，都堪稱近年來中國汽車營銷史上的經典之作。

如果營銷也分門戶的話，上海通用是典型的「美式打法」，電視台公關、新聞炒作、概念宣導、廣告轟炸……這一套高舉高打車營銷組合拳被上海通用運用得出神入化，原本在美國屬於二線品牌的別克經過上海通用的包裝和晉升，一舉成為中國轎車市場的主流品牌。誰也不克不及否認，上海通用的群體營銷程度的確超出超過同業一大截。

相比之下，一汽豐田就要低調得多，除開威馳上市曾經藉助張藝謀拍廣告片事件炒作一輪外，幾年來其市場營銷勾當乏善可陳，甚或還出現了「蠻橫廣告事件」、「銳志漏油事件」等公關危機事件，難怪很多業內人士都認為豐田在中國的營銷「還撲空北」。廣州豐田在凱美瑞（Camry）上市時狠狠地出了一把風頭，卻被人譏為「車好，傻子都會賣」。

真的是豐田的營銷不如通用嗎？要知道，在日本歷來有「豐田的營銷、日產的技術」之稱，豐田在營銷方面的成就獲得了廣泛認可，怎麼到中國之後反而被人認為營銷不行了呢？我認為，很多人都不理解豐田營銷思惟的精髓，這就是持續地改善產物和服務，繼續往前形成良好的市場口碑，通過市場口碑來推動新車銷售。

還是回到2006年風頭最勁的凱美瑞轎車上來。消費者為啥子追捧凱美瑞？誰都知道這是因為進口佳美轎車在中國市場上形成了良好口碑。但很少有人問：凱美瑞的口碑為啥子這么好？答案不是豐田的打造工藝好，而是產物改善得好。從上個世紀60年代推出第一代凱美瑞開始，豐田就在不斷地改善它的品位，每一代的品位都會比上一代有所晉升，而國產凱美瑞已是它的第六代。在統一個車型平台上持續改善，不僅節流了大量的開發、打造成本，品位得到不斷晉升，並且消費者的口碑也在不斷地累加。

相反，通用、福特等汽車公司走的是另外一條途徑，它們每年都會推出一大堆新車，但每一款新車的名字、技術平台和之前的車型都找不出聯系。現在，國內很多汽車廠家走的也是這條途徑，奇瑞董事長尹同耀對此有一句著名的話：「單打獨鬥打不過你，我就生一大堆孩子來打群架。」為了推廣新車，廠家不得不打造各下位概念和新聞熱點，並大規模地舉辦市場勾當，以此吸引電視台和公家的眼球。

Ⅲ 急求一篇關於豐田（toyota）汽車公司市場或銷售方面的英文文獻

http://findarticles.com/p/articles/mi_m0FWH/is_8_112/ai_65073538
這個是分析toyota市場策略
http://www.toyota.com/motorsports/events/index.html
toyota目前的市場活動

你用toyota marketing作keyword在google看看，應該容易找到你想找的.

Ⅳ 跪求關於汽車營銷的外文文獻！

唉，還是自己經手吧，如果那完全不是你的認識，你卻拿來濫竽充數的話，遲早也會穿的，自己去經手才可以知道自己的不足，能不能勝任一樣工作，並不是靠自己去唬弄自己的。

Ⅳ 你好 可以幫忙找篇外文文獻么 要《汽車4S店營銷策略》 這方面的 要求翻譯成中文要3000字 我的QQ是23995762

呵呵，我以前也是和樓主一樣的想在QQ群中發送廣告來做宣傳，但是卻沒有樓主這么聰明，知道來網路詢問一下有沒有什麼好方法的！
記得當初自己一天累死累活的也發送不了幾個信息，不過效果還是有的，所以才會堅持的！不過後來聽一網上的朋友介紹說網上有人專門做這個的，就去網路搜索了一下 天奇網路營銷 這個朋友介紹給我的網站，等到他們說每一個QQ群消息的發送都有一張截圖的時候，我放下自己心中的擔心和他們合作，結果效果很好就不說了，而且他們真的把所有的截圖都給我了，不得不說他們真的是一家信譽很好的。

Ⅵ 誰有汽車方面的外文文獻附帶翻譯

比較麻煩的也是配件的翻譯，由於汽車零配件都是比較專業的詞語，直譯往往會產生很大的歧義，所以對於翻譯者的要求非常的高，不但要有很好的英語基礎還必須懂得專業的汽車英語，這樣的人才比較鐵緊俏，一般也都是都汽車廠里工作了許多年的老員工才有這樣的水平。

不過目前還是蠻多相關的汽車翻譯對照資料，也對翻譯配件工作起了很大的助進作用。

我前段時間發現的一個凡者汽車詞典還蠻好的，算是比較實用吧，資匯量我覺得是目前收集的最廣的，准確性也高，我個從比較推薦。。但是也不是萬能的，好多長句子會出現些問題。希望能出一個更好的相關軟體就好了。。。

Ⅶ 求一篇汽車4s店盈利能力分析的外文文獻，急急急急！！！

hg就感覺和規劃和國際化國際化

Ⅷ 求一篇關於汽車4S店的外文文獻，急，萬分感謝！！！

外文文獻有，翻譯沒有，翻譯得靠你自己了，如果需要直接網路Hi中留言同時貼出問題的鏈接地址和郵箱地址即可，希望能滿足你的需要，能幫到你，並請及時知道評價，多多給點懸賞分吧，急用的話請多選賞點分吧，這樣更多的知友才會及時幫到你，我找到也是很花時間的，並請及時採納

Ⅸ 幫我找找有關汽車營銷的英文文獻，註明出處，作者，出版時間！謝謝

我對這個不太在行。建議你用谷歌搜索。用英文版的，中文的肯定不好使