有关汽车4s店的英文文献

Ⅰ 跪求关于汽车4s店或者汽车销售相关的英文文献资料和中文翻译5000字左右！

当初我在4S店混了近七年，从备件到市场部，全做过。奇葩的是，市场部就我一人，各种事每天在做、在看，直到看透了黑，老子不想干了。当初我辞职还不给走，一直压到我在第二天新公司上班，连休息都没有。

所谓的“金融服务费”，就是巧立名目地收。这玩法可不止一家4S店，自己4S店发票不够，同城其他4S还能帮开。这都玩了好多年了。销售从中拿提成，所以基本都是劝客户贷款分期，反正这费用没人查没人管。

近年买过车的都应该看到过，一进4S店，易拉宝的广告都是分期贷款，“零压力购车”。奥迪、路虎等车型，可能卖车本身4S店赚不了多少钱，就是靠额外收取各种费、卖保险等赚取利润。

羊毛出在羊身上，你要全款付可以，那就优惠不了多少；你要贷款买能优惠几个点，金融服务费一样出。很多购车人都在意“优惠”，就没有仔细盘算过——其实来来去去，这钱都得自己付。

另外，4S店给你做汽车贷款，一般只有指定一家银行的，稍微好一点的给你两家银行选择。但不可能你走进店里，掏出自己某行的信用卡，说我要某家银行贷款。所以银行要给渠道费的，4S店就是吃完消费者这一头，再吃银行那一头。

吃完两头，还要坑汽车厂商。什么“第三方公司”，说白了就是一家集团公司旗下的，为走账开发票等各种名目用的，甚至还有一些专开发票用的，为拿品牌广告费推广用的。品牌厂方会给4S店全年推广费，假如实际使用1万，能开出10万发票和假明细账上传；每一份都有双份计划表，双份总结表，双份报销明细单，一份对内集团公司、一份对品牌，而这发票只有一份给品牌。

外国汽车厂商每年会有两次“空降检查”4S店。说是“空降”，但检查人员下飞机的那一刻，4S店就有收到消息。4S店会预先把“副厂”（即非原厂零件）全部清理掉，把有问题的车拉到其他店去。

进口车的4S店，当售后进来维修车辆是进口车，备件不够时，客户又可宰肯换，新车都能拆零件。让工人去停车场（找新车）拆零件是常事，非常普遍。一般的客户，即便给你打开盖子，你也看不出来新车零件是否被替换过。

因为进口原厂件不会备，仓库基本空架，只有需要时才会从厂商订购，订货时间长，当同城4S店也都没货，无法借调，只有拆同款车件。

进口新车零件全拆卖得比整车都贵，拆了进口件，能拿国产件补上，如果国产件都没，那还能从二道贩子那也能搞到。甚至“浸水车”，4S店也会买下来，然后拆零件用。

Ⅱ 求几篇关于汽车营销的英文文献，只要题目的，我找不到。。。

Which in the homeland automobile enterprise camp pin level maximal? Believe in 90%'s insider city answer: Shanghai GM. This answer I have been also to say yes , the vehicle being that are what it gives birth to a child cannot include a reason achieving best, but selling amounts in the homeland the first. But, the insider who is also maximal , believe in 60% if my doctrine Toyota (include abundant Tian He Guang of China FAW Group Corporation vapor Toyota) camp pin is horizontal may shake head: What camp does Toyota have report back after? Small vehicle mass is good , whose city sells!
I have no intention of estimating that whose level height this two automobile enterprise camp sells here, who is low, but depending on that I being engaged in experience of automobile medium reporter for many years , I thinking that face to face be applied or used universally and abundant Tian Ying sells water
In the light of at present understanding of the most people, good automobile camp sells the marketing and sales activity being to have an innovative idea , to have effect should be elaborately planned, brand notability attracting medium speculation being advanced from this with the public attention. According to that this standard , Shanghai GM are able to get a maximum score affirmatively,the news "that 100,000 yuan of short separation overcome " makes Beijing Imperial Ancestral Temple hot , Buick GL8 "land public affair cabin " concept extends , monarch strength brand Chinese tradition culture entering , Cadillac brand are in because of Saiou to hold work of announcing ceremony waiting , all being able to be rated as the classics that Chinese automobile camp pin history mounts in recent years.
Words sending if the camp pin also shunts, "the beauty style being representative leads Shanghai GM since law " , medium public relation , news make hot , the concept announces , advertisement bombs, ... Hold tall take taxi camp high this one set selling the combination fist being applied exquisite in skill by Shanghai GM, of the first edition the Buick main current process Shanghai GM's package and the marketplace hoisting , becoming at one stroke the Chinese saloon belonging to two little brand in USA brand. Who can deny neither, Shanghai GM's overall camp pin level height proces person of the same trade or occupation indeed checking once greatly.
By contrast, China FAW Group Corporation Toyota has only wanted a low tone much , it's marketing and sales activity in recent several years has had nothing good or unusual to report , even, public relation crisis events such as "arrogant advertisement event " ", sharp aspiration oil leak event " has appeared , no wonder a lot of insider has all thought that Toyota "has not found the north yet" in Chinese camp pin except that the strength gallops to appear in the market once drew support from Zhang Yi Mou patting the advertising film event make one wheel hot. Guangzhou Toyota has put up a handful trend brutallyly ring the period of the beautiful triumphant strains omen (Camry) appears in the market , but, the quilt people has mocked well for "vehicle , the fool city has sold ".
Be that the Toyota camp pin had better be applied or used universally really? Need to know that fits in the technology " that Japan proces per day all along camp pin , having "Toyota ,broad ratification , why Toyota accomplishment selling aspect in camp has gained being thought that the camp pin dying to China afterwards on the contrary by person? I think that many people does not all understand that abundant Tian Ying sells the thought marrow, this is to improve a proct and serve steadily , the public praise forming the fine marketplace then, sells by the fact that the marketplace drives new vehicle coming public praise.
The it is the strongest to return to trend in 2006 triumphant strains US omen saloon comes up. Why does the consumer go after handful of beautiful triumphant strains omen? Who all knows this is that the beautiful saloon has formed fine public praise on Chinese marketplace because of entrance is nice. But, very few somebody asks about: Why in this way good is auspicious beautiful triumphant strains public praise? The answer not the Toyota manufacturing engineering is good , but the proct improves well. From the sixties debuted the first beautiful Daiji omens last century, Toyota is improving its quality unceasingly right away , every generation being advanced to some extent, but domestic than the last generation quality city triumphant strains US omens already are sixth generation of it. Mount sustained improvement in the same motorcycle type platform, not only having economized large amount of inkstone hair , cost of manufacture,
Antagonism, is applied or used universally , Ford waits for the automobile company to walk to be another a way, their city every year debuts a big heap of new vehicle, but every one new vehicle name , technology platform and before motorcycle type cannot find out connection. This being also leaking from a lot of automobile manufacturer in the homeland now, way, Board Chairman Qirui Yin Tong Yao has one well-known saying to here: "Alone dou, singles fights but you and I, engage in a gang fight right away ring the past life big heap of child". For the hot spot extending the new vehicle , manufacturer having to create the various concept and news,hold and the marketplace activity on a large scale , attract the medium and the public eyeball on this account.
国内哪个汽车企业的营销程度无上？相信90％的业内人士都会回答：上海通用。这个答案我也是同意的，理由是它所出产的车算不上最好，却做到了国本国销售量第一。但如果我说丰田（包括一汽丰田和广汽丰田）的营销程度也是无上的，相信60％的业内人士都会摇头：丰田有啥子营销？车子质量好，谁都会卖！

在此，我无意评价这两家汽车企业的营销程度孰高孰低，但凭着我多年从事汽车电视台记者的经历，我认为对通用和丰田营销程度的不同评价，正好代表了目前中国汽车界对汽车营销的两种不同思路。

按照目前大大都人的理解，好的汽车营销就是要精心策划有创意、有影响的市场营销勾当，吸引电视台炒作和公家关注，由此晋升品牌知名度。按照这个标准，上海通用肯定能够得到无上分，因为赛欧“10万元小别克”的新闻炒作、别克GL8“陆上公事舱”的概念推广、君威品牌中国传统文化的输入、凯迪拉克品牌在北京太庙进行发布仪式等，都堪称近年来中国汽车营销史上的经典之作。

如果营销也分门户的话，上海通用是典型的“美式打法”，电视台公关、新闻炒作、概念宣导、广告轰炸……这一套高举高打车营销组合拳被上海通用运用得出神入化，原本在美国属于二线品牌的别克经过上海通用的包装和晋升，一举成为中国轿车市场的主流品牌。谁也不克不及否认，上海通用的群体营销程度的确超出超过同业一大截。

相比之下，一汽丰田就要低调得多，除开威驰上市曾经借助张艺谋拍广告片事件炒作一轮外，几年来其市场营销勾当乏善可陈，甚或还出现了“蛮横广告事件”、“锐志漏油事件”等公关危机事件，难怪很多业内人士都认为丰田在中国的营销“还扑空北”。广州丰田在凯美瑞（Camry）上市时狠狠地出了一把风头，却被人讥为“车好，傻子都会卖”。

真的是丰田的营销不如通用吗？要知道，在日本历来有“丰田的营销、日产的技术”之称，丰田在营销方面的成就获得了广泛认可，怎么到中国之后反而被人认为营销不行了呢？我认为，很多人都不理解丰田营销思惟的精髓，这就是持续地改善产物和服务，继续往前形成良好的市场口碑，通过市场口碑来推动新车销售。

还是回到2006年风头最劲的凯美瑞轿车上来。消费者为啥子追捧凯美瑞？谁都知道这是因为进口佳美轿车在中国市场上形成了良好口碑。但很少有人问：凯美瑞的口碑为啥子这么好？答案不是丰田的打造工艺好，而是产物改善得好。从上个世纪60年代推出第一代凯美瑞开始，丰田就在不断地改善它的品位，每一代的品位都会比上一代有所晋升，而国产凯美瑞已是它的第六代。在统一个车型平台上持续改善，不仅节流了大量的开发、打造成本，品位得到不断晋升，并且消费者的口碑也在不断地累加。

相反，通用、福特等汽车公司走的是另外一条途径，它们每年都会推出一大堆新车，但每一款新车的名字、技术平台和之前的车型都找不出联系。现在，国内很多汽车厂家走的也是这条途径，奇瑞董事长尹同耀对此有一句著名的话：“单打独斗打不过你，我就生一大堆孩子来打群架。”为了推广新车，厂家不得不打造各下位概念和新闻热点，并大规模地举办市场勾当，以此吸引电视台和公家的眼球。

Ⅲ 急求一篇关于丰田（toyota）汽车公司市场或销售方面的英文文献

http://findarticles.com/p/articles/mi_m0FWH/is_8_112/ai_65073538
这个是分析toyota市场策略
http://www.toyota.com/motorsports/events/index.html
toyota目前的市场活动

你用toyota marketing作keyword在google看看，应该容易找到你想找的.

Ⅳ 跪求关于汽车营销的外文文献！

唉，还是自己经手吧，如果那完全不是你的认识，你却拿来滥竽充数的话，迟早也会穿的，自己去经手才可以知道自己的不足，能不能胜任一样工作，并不是靠自己去唬弄自己的。

Ⅳ 你好 可以帮忙找篇外文文献么 要《汽车4S店营销策略》 这方面的 要求翻译成中文要3000字 我的QQ是23995762

呵呵，我以前也是和楼主一样的想在QQ群中发送广告来做宣传，但是却没有楼主这么聪明，知道来网络询问一下有没有什么好方法的！
记得当初自己一天累死累活的也发送不了几个信息，不过效果还是有的，所以才会坚持的！不过后来听一网上的朋友介绍说网上有人专门做这个的，就去网络搜索了一下 天奇网络营销 这个朋友介绍给我的网站，等到他们说每一个QQ群消息的发送都有一张截图的时候，我放下自己心中的担心和他们合作，结果效果很好就不说了，而且他们真的把所有的截图都给我了，不得不说他们真的是一家信誉很好的。

Ⅵ 谁有汽车方面的外文文献附带翻译

比较麻烦的也是配件的翻译，由于汽车零配件都是比较专业的词语，直译往往会产生很大的歧义，所以对于翻译者的要求非常的高，不但要有很好的英语基础还必须懂得专业的汽车英语，这样的人才比较铁紧俏，一般也都是都汽车厂里工作了许多年的老员工才有这样的水平。

不过目前还是蛮多相关的汽车翻译对照资料，也对翻译配件工作起了很大的助进作用。

我前段时间发现的一个凡者汽车词典还蛮好的，算是比较实用吧，资汇量我觉得是目前收集的最广的，准确性也高，我个从比较推荐。。但是也不是万能的，好多长句子会出现些问题。希望能出一个更好的相关软件就好了。。。

Ⅶ 求一篇汽车4s店盈利能力分析的外文文献，急急急急！！！

hg就感觉和规划和国际化国际化

Ⅷ 求一篇关于汽车4S店的外文文献，急，万分感谢！！！

外文文献有，翻译没有，翻译得靠你自己了，如果需要直接网络Hi中留言同时贴出问题的链接地址和邮箱地址即可，希望能满足你的需要，能帮到你，并请及时知道评价，多多给点悬赏分吧，急用的话请多选赏点分吧，这样更多的知友才会及时帮到你，我找到也是很花时间的，并请及时采纳

Ⅸ 帮我找找有关汽车营销的英文文献，注明出处，作者，出版时间！谢谢

我对这个不太在行。建议你用谷歌搜索。用英文版的，中文的肯定不好使